If you’re a business owner who wants to succeed in today’s tough marketplace, then focusing on building solid customer relationships should be your topmost priority. However, as digital technologies evolve, consumers expect new performance standards, excellence, and just about anything that makes their shopping experience a little better. So, in our digital world, tech such as live video connectivity, cloud computing, intelligent chatbots, and virtual reality are redefining the way businesses communicate with their existing customers and potential prospects.
That said, any mistakes made when communicating with consumers can undoubtedly result in lost sales. That is why businesses must do everything they can to ensure that every customer stays satisfied and happy. To achieve such a thing, companies can utilize various technologies and gadgets available these days to build strong relationships with their customers and, hopefully, drive more sales. With that in mind, let us look at a few gadgets and technologies down below. They will surely give your business the spark it lacks! So, without further ado, here are a few.
- Utilize CRM Software
Attracting the consumer’s attention these days requires more effort than usual. Businesses need to provide personalized buyer experiences that turn potential customers into loyal ones. That said, in developing meaningful relationships, you have to engage your customers more often than not. After all, by doing so, you will be maximizing customer relations and revenue simultaneously. With that in mind, technology plays a critical role, and CRM tools and software are the perfect solutions to build long-lasting customer relationships.
For instance, the Microsoft Dynamics 365 platform helps businesses build customer relationships is via its no-hassle integration with Microsoft Teams and Outlook. In addition, this CRM tool program tracks your emails and attaches them to customer records. Such a thing allows businesses to view detailed customer communications histories at a later date. As far as Microsoft Teams goes, Dynamics 365 tracks every call log, providing customer communications history. In fact, Microsoft Teams is excellent for communicating with team members, employees, and customers alike.
- Marketing Automation Is Your Best Friend
When done properly, ramping up your online content marketing game is a quickfire way to improve your customer relationship. Furthermore, doing so will also boost your brand’s trustworthiness and reputation. For instance, you can use technology to automate and personalize your email marketing efforts. You can then use it to engage your customers in meaningful conversations and welcome them more openly. After all, ongoing communication is vital to building better relationships with your customers.
That said, don’t forget about your audience demographic. Ensure that the content you utilize is well written and personalized for every customer you communicate with. Moreover, you can use analytics programs and apps to measure the performance of your email marketing campaigns.
- Chatbots Are The New Norm In Building Customer Relationships
Chatbots are the new norm in customer relationship building. There is no shadow of a doubt that instant messaging is becoming more and more popular these days, both for interacting with brands and personal communication. And due to the advancements in tech like machine learning, it is easier than ever to set up various chat tools on your website. Meaning, when users visit your company’s website, they can chat right away and get solutions to their problems without any delays.
In the end, chatbots provide your business the ability to answer simple queries rapidly. They also help resolve customers’ problems in the shortest time imaginable while reducing initial response time in the process. Moreover, they will help the website visitor navigate your website easily and without any complications, improving the customer experience in the process. in the end, all of this is extremely important in building close, long-lasting relationships with your customers.
- Social Media Is The Way To Go
Sometimes, businesses and individuals don’t remember that social media marketing is a relatively new technology. But, that said, you must not neglect how its use can strengthen and improve your relationships with your customers. In fact, according to research, 90 percent of consumers will look at online reviews before doing business with a company. So, it is of the utmost importance to be on the alert for forums, posts, and mentions to determine where consumers are looking for information on your services and products. Therefore, social media is the best place to answer customers’ questions.
Furthermore, it will be worthwhile to engage with customers and encourage them to post testimonials and positive ratings about your products and services. Then, you can include these testimonials and reviews on your business website to show social proof of your services and product’s value. As far as which social media platform to use goes, consider all of them, or at least the ones where your target audience usually spends their time. Furthermore, incorporate technology to automate social media processes.
- Utilize Automated Feedback
You must never assume that consumers are happy with your service if they don’t post bad reviews about your offerings. That said, to know what they think, a survey will provide you with the necessary information about positive and negative perceptions. In the end, such information will allow you to enhance multiple areas of your company. For instance, a tool like Typeform is excellent for surveying millions of customers and capturing their responses digitally.
That said, you must always have clear goals when surveying your customers. Furthermore, you should also follow up with them to determine whether the changes you implement work or not. In the end, you have to let your customers know that you value their input and how you used it to better your services.
These days, businesses have to provide their customers with above-average experiences. Otherwise, they won’t even think about visiting their brand. After all, most customers will give their business to your competition if they have one bad customer service experience. Moreover, they will likely share that particular bad experience with other individuals as well. So, consider giving your customers the speed, knowledge, friendly service, and convenience they desire with the help of technologies mentioned in the article. Do so, and you will be well on your way to success!
Alicia Parker 
Michelle 
Meghan