TikTok took the world by storm as its users rapidly grew during the start of the pandemic when everyone had to stay home. Many Gen Z-ers have started using this video streaming app, and the rest of the other generations have followed suit. Their users continue to grow, and this social media platform is undoubtedlyhere to stay.
Although the app has been used primarily for personal content and posts, many businesses have discovered its potential to communicate its message to millions of people worldwide. Thus, companies started adopting TikTok in their marketing strategies. If you’re about to join the bandwagon, it’s best to know some tips and tricks on curating effective content and learn from TikTok eventually.
Read on for some sound advice to get you started in creating effective TikTok content for your business:
1. Stay Original
What’s good about TikTok is that it doesn’t require a fancy and expensive camera and equipment for someone to create great content. Upon checking the platform, you’ll find many individuals using ordinary gadgets such as their smartphones and some apps and tools for editing; what’s more important is the quality of your content and its uniqueness. Thus, it’s worth emphasizing that you should stay original with your posts.
The younger generation is known to be the majority of the users of this app. So, try to mimic their approach in embracing their uniqueness and staying creative in their posts. Users will feel connected and relate to your brand when you reveal its true personality, which builds trust. Take advantage of a TikTok bot to make a difference in your business account.
2. Incorporate Effective Hashtags
The best way to learn to trend is to watch TikTok’s favorite videos. Observe the current posts of your target audience. Although videos are critical, don’t overlook the importance of hashtags. Choosing hashtags based on their popularity may not necessarily be a valid social media strategy, especially if it does not apply to your business. The key is to find your competitors’ and users’ generated hashtags and use them.
Keep an eye on the hashtags your target audience uses. TikTok’s algorithm uses hashtags to make suggestions, so adding keywords and phrases to your videos ensures that your target audience can find your content. Likewise, consider using TikTok automation tools to help you grow your account even more.
3. Consider User-Generated Content
One effective way to engage your prospects is to create user-generated content. TikTok is designed to enable users to share personal content by stitching and duetting their videos alongside others. You can either do this alongside someone else’s video or create something that motivates others to recreate their version. You can use TikTok’s sharing features to make your audience part of your brand experience.
Encourage your customers to make videos of themselves. Interact and engage with them through your posts. Put out a call for customer testimonials or ask your audience a question. Having access to more user-generated content on TikTok will allow you to give your followers an experience that reflects their interests and values.
4. Initiate Or Join Trends And Challenges
One of the best things about TikTok is that there is always something new to share. The hashtags alone are enough resources to garner some ideas and creative content. You can also search for existing music and videos published by others and join trends and challenges. If you want your brand to stand out, add your own twist to TikTok hashtags. This is one strategy to increase traffic from social media immediately.
To create engaging content for TikTok, you only need to add flavor and twist on existing trends and challenges. Otherwise, you can also initiate these activities yourself. As the platform relies on community engagement and hashtags, all you need to do is curate and personalize existing content. From dances and songs to skits, there are several unique ideas to set into trends today. Differentiate yourself from others in the same category with an original brand story and personality.
5. Don’t Forget To Take Advantage Of Music And Effects
What’s unique and eye-catching for TikTok is the plethora of music and effects available on their app for users to use in their video content. TikTok lets you maximize its features to produce the most creative content you envision.
By tapping on Add Sound at the top of your screen, you can browse an extensive library of audio clips categorized by genre, trending, and recommended. It is possible to add a sound to your video before, after, or even after it has been recorded. There are many promising features and editing tools on TikTok, so your content can remain exciting and fresh.
Conclusion
Now that you have a business account on TikTok, aim to produce engaging content that will appeal to your viewers. Don’t miss out on the promising benefits it offers as an effective marketing strategy for your business. TikTok has worked for many organizations and will continue to grow and succeed in the future. Refer to the tips mentioned here, and you’ll be on your way to creating unique TikTok content.
Michelle 
Meghan