Instagram has become one of the most used websites and applications, but with this, there are any features which hold back a person from seeing who is seeing their posts secretly. Instagram is a platform where any musician, artist, writer, etc., is able to portray his or her work, and if they are actually good then their followers or likes on the posts will increase. Although, Instagram is a good platform to show their talent, sometimes they can be met with negative comments but that is not sometimes because of their work, it may be based on utter and complete non-sense reasons sometimes so, never mind that.
There is one problem for the people who share their videos on Instagram, the problem being that they can not see who viewed their videos. For people who share videos with an aim and objective, it is important, and it makes them curious to know who saw their videos and didn’t like them or who ignored them without even seeing them. But, to know that people ignore your videos for no reason or for the fact that they are yours can be very hurtful so are you sure that you want to see who viewed them? Might even be your best friends ignoring them just for the sake of not helping you increase your likes. But, this makes you more curious and eager to find out who is amongst your “ghost followers”, right?
Video Count
Video count is the number of times a video was played. To the question, in Instagram’s help center, “Can I see how many times a video has been viewed?” The answer to this question was this, “below a video, you can see a count of how many times it’s been viewed. A video’s view count is visible to anyone who can see the post. Note that you’re not able to see the number of views for videos that you’ve shared as part of a post with multiple photos and videos. A video’s view count doesn’t include video loops, and a view is counted when a video is watched for 3 seconds or more.” A video’s view count doesn’t include video loops. You need to see who viewed video on Instagram, in order to know about your ghost followers and actual the followers who religiously follow you and like your posts.
Video Metrics in Instagram Videos
If you are planning on trying to make your videos viral or are aiming to do a social media campaign through videos, then you need to keep a few things in mind. Do the metrices. There are ten video metrics we think deserve being observed.
- Click-through rate
- Completion rate
- Conversion rate
- Engagement
- Feedback
- Long view count
- Play rate
- Social shares
- View count
- Watch time
Some of these are offered within Instagram while others need third-party tools.
View Count on Instagram
In today’s time, even likes and views can be bought. These can even be in the form of bundles for example fifty likes on first three posts. What is a video count though? And what does it have to do with who viewed video on Instagram? Instagram counts a video as viewed if it was watched for over three seconds of it being played. It is the most basic way of measuring a view count and estimating its popularity. YouTube counts a video as viewed if it was watched for over thirty seconds, but Instagram only counts the first three seconds. If you have a business profile on Instagram, you’ll have access to more insights. To see the number of impressions, reach, and engagement of your video, select the video you are interested in from your profile and tap on “View Insights”.
Instagram Live Video View
Instagram allows its users to go live when they wish to by opening up their cameras on Instagram. Video view: Once someone joins the broadcast. Following Facebook’s push for live videos, Instagram has also launched live videos last November. Unlike Facebook Live or Periscope, Instagram live videos are not viewable or saved after the live-streaming has ended. Hence, Instagram sends your followers a notification whenever you go live.
Specs:
- Analytics dashboard for videos? No
- Auto-loops? No
- Auto-plays? No
- Default audio state: Muted
- Embeddable outside platform? No
- Maximum length: 60 minutes
- View counts for owner? Yes (Number of live viewers)
- View counts for public? Yes (Number of live viewers)
- What counts as a view? Once someone joins the broadcast
Metrics available:
- Live viewers at any given time
- Viewers
The number of live viewers is shown in the upper-left corner of the screen when you go live. When you end your live video, Instagram will tell you the number of viewers who have watched any part of your live video. These metrics will not be available after your live video ends. It might be a good idea to take screenshots of them before closing your Instagram app.
Long View Count on Instagram
See who viewed video on Instagram, one of the metrics for this is long view count. Anyone can watch a video by accident even for three seconds if it was posted just when they logged in or went to their home page. What is a long view count? A long view count is a count of the entire sixty seconds of the video, this will show if your video kept the watchers interested in it.
Play Rate of Your Instagram Video
This metric measures helps measure how many people went to your account to see your video and played it. Instagram doesn’t give you much of an option of where you place the video, so this metric is more useful on videos which you host yourself somewhere.
Completion Rate of Your Instagram Video
This rate measures the round of times your video was watched till the end. This is a good way of knowing the length, quality and way of production of the video. If the videos are not too long, the quality of the video is good and is produced in a well manner then people are likely to watch it till the end.
Watch Time of an Instagram Video
Watch time is the amount of time your video was watched. The more the watch time, the higher will be its popularity and the more will platforms and Instagram rate your videos.
Click-Through Rate of the Video
Click-through rate measures how active were any calls to action within the video. If anyone watches your video and scrolls on without taking action, you know you need to strengthen any calls to action that video includes. If they do take action, you can display behavior and tweak the video from there.
Engagement on an Instagram Video
Engagement combines play rate, watch time and completion rate into a graphical representation which is useful for managing production. It gives a clearer and better view of how well or bad your video is doing on Instagram.
Social Shares of Your Video
One of the easiest ways of seeing how well your video is doing or how poorly is to see how many times it was shared and where was it shared. With applications which help regram the videos and photos from Instagram.
Conversion Rate on Instagram
Conversion rate is for videos that make leads or sales. If your Instagram video comprises a call to action or buying now action, conversion rate calculates how many people actually go on to buy, leave their email, give the video a Like or whatever you want them to do. As they engage, you can then obviously see who viewed Instagram video.
Feedback from Audience
See who viewed video on Instagram by seeing whether or not they left a feedback for you to read. If your audience gives you a response in the form of comments or likes then you know who watched your video. Although, the feedback can be negative or not so good or will suggest a few things, at least it will still b a feedback, meaning people actually watched the video no matter for how long.
Social Applications to View Who Watched Your Video
If there is a problem created, then surely there is a solution out there somewhere. In the case of this problem where people want to see who viewed Instagram video, many people, applications developers have developed applications which are developed to be installed for you to be able to see who viewed video on Instagram. And though many applications developers promise to provide for what reason they created the application, many fail to provide this service, and some are mainly just viruses or frauds. As cyber crime has increased over the years, we all need to take caution with what we do on the internet. Do not install just any application for the sake of finding out who viewed your Instagram video.
Adeline 
Clarice