How to Build Product Pages On Your Website

When you’re starting a business that sells products online, your product pages are arguable one of the most important aspects of your success.

Having high-quality product pages can highlight your brand’s professionalism and captures your target audience’s attention. It also displays your products in the best light to encourage more sales.

It’s not just the images of your products that are important. You also need to optimize the copy on your product pages to enhance your brand visibility and drive more traffic to your site.

Although optimizing your product pages can be time-consuming, it’s worth doing if you want to build a successful product-based business. Here are some top tips to create the perfect product pages for your e-commerce website.

Take High-Quality Photos of Your Products

The images of your products are the first things that most of your viewers will see when they’re browsing through your website. Using professional images that highlight the quality of your products is vital to piquing their interest and successfully generating sales.

Hire a professional photographer to take a few product photos in one session so that you have an adequate number of images for your site. Ask them to use a transparent background so that you can photoshop a variety of products onto the same backdrop when you have new launches.

Be Concise With Your Product Page Copy

Your copy is just as important as your product images when it comes to converting leads into sales. Avoid using complex jargon that the average person wouldn’t understand as this could alienate your audience and may impact your SEO.

When defining your product copy, highlight the benefits of the product and any unique selling points. Add the different sizes or styles of the product that are available, the shipping options, and the product availability on the page. Make sure the price is nice and clear too.

Split up large blocks of text into smaller paragraphs and use bullet points to help your readers scan over all of the information more easily.

Add a Call-to-Action Button to Every Product Page

Don’t forget to add a call-to-action (CTA) button to every product listing so that your customers can easily add all of the desired products to their online basket.

Your CTA could be ‘add to basket’ or ‘continue to checkout’. If your brand has a less formal tone of voice, you could even use a CTA like ‘I want it’ or something similar!

Most online shoppers know to search for a button when they want to add a product to their online basket so make sure your CTA button stands out on the page. You could highlight the button in a bright color or place it just below the size or style options for the product so it’s easy to spot.